The Day the Internet Stood Still

January 18th will go down in history as the day tens of millions of internet users around the entire world decided to give SOPA a piece of their mind. SOPA (Stop Online Privacy Act) an anti-piracy bill working its way through Congress that would grant content creators extraordinary power over the internet which would go almost comedically unchecked to the point of potentially creating an ‘Internet Blacklist.”

Quick Facts:

  • Over 115,00 Websites and 13 Million Internet Users participated in the protest
  • 50,000 Sites were blacked out completely
    • Google
    • Wikipedia
    • Craigslist
    • Ebay
  • 400,000 calls to congress

If you participated on the 18th, give yourself a pat on the back; you changed the world.

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Social Media ROI Revisited [Infograph]

ROI or Return on Investment regarding Social Media is and has always been a hot topic. Some people think that it’s nearly impossible to track an accurate Social Media ROI while others believe the idea of quantifying ROI from Social Media platforms misses the entire point.

Anymore I’m not sure where I stand but it’s hard to justify spending money on programs that fail to show any results.

The guide below is something all Social Media Marketers (including myself) should plaster on the walls of their office just in case you get sidetracked from time to time. *Not to mention that being able to answer all of these questions with data will make you look really good in front of your boss.

social media analytics Social Media ROI Revisited [Infograph]


The CMO’s Guide to the Social Landscape

This is the second infograph that the site has published in the last year that focuses on what ‘Top Brass’ consider important in the social landscape. Do your values align with the CMO’s?

Quick highlights:

  • StumbleUpon doesn’t add any customer communication value
  • Twitter and Facebook (not surprising) take top marks in customer communication and brand exposure

What are you going to be doing differently next year regarding your social strategy?

(Click to expand)

    cmo social media landscape The CMOs Guide to the Social Landscape