Dubstep meets Social Media?

This hardly ever happens.

I never get to talk about my other blog on here because it doesn’t really apply but once I saw what NERO did today I finally had an excuse to use the word ‘dubstep’ on here so it’s kind of a red letter day.

This some good ‘ol quality dubstep VS social media. I’m not talking about a tweet here or there or (oh my goodness) a foursquare badge. This is some solid work from world class producer NERO.

Log onto the NEROUK Facebook Page and play the ‘Streets of Rage’ inspired arcade game while listening to your choice of the dirtiest track you want.

If you’re sitting there asking yourself:

What’s the point in developing a game like this? What’s the ROI?

Then you’re really not seeing the full potential of what’s going on here.

1) Holy word of mouth Batman.
I can’t wait to see some stats on this but I can guarantee this will be one of the most successful campaigns ever seen by a dubstep producer. So many people want to not only play this game but more importantly, SHARE with their friends.
2) One of the best ways I’ve seen to preview an album
You can sit there and listen in the background but because of the video game nature, you have to actively participate while you’re listening to the album. It makes you take action by clicking around and kicking some punk ass!

Whether or not you’re a fan of NERO, at least from a marketing perspective you have to appreciate what’s going on here. Take 3 minutes and play around. I bet you’ll have fun.

Dubstep vs social media. Damn it’s a beautiful thing.