Drew Frey http://drewfrey.com Social Media, Skiing, Music and other randomness Mon, 20 Feb 2012 19:06:26 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 SocialBro: The Holy Grail http://drewfrey.com/2012/02/20/find-optimal-time-post-tweets/?utm_source=rss&utm_medium=rss&utm_campaign=find-optimal-time-post-tweets http://drewfrey.com/2012/02/20/find-optimal-time-post-tweets/#comments Mon, 20 Feb 2012 19:06:26 +0000 Drew http://drewfrey.com/?p=480 Why is it that sometimes one tweet receives higher engagement than another?

Maybe it’s the content itself. Some people just don’t care about your lovely ham sandwich you instagramed. (Then again it’s Instagram so anything is possible.)

Have you ever considered the time of day in which you sent the tweet out? If so read on because I’ve looked over all of my tweets (both professional and personal) over the last month to try and define why some tweets work out better than others.

What I found it that it all comes down to data. Enter SocialBro.

Optimize your Tweets

SocialBro is a dashboard to rule them all. It gives you a huge amount of information about your Twitter account (and hopefully someday .) SocialBro’s algorithm finds out the optimal time when most of your followers are online to see your tweets.  Not only that they’ll also tell you:

  • When your followers are online?
  • Online followers by hour
  • Online followers by day of week
  • Potential exposure by hour
  • Potential exposure by day of week
  • When you get more RTs and replies?
  • Replies & RTs by hour
  • Replies & RTs by day of week
  • Reach by hour
  • Reach by day of week

Honestly there is so much stuff SocialBro throws at you, chances are you won’t be able to catch any of it. In fact if it wasn’t for the beautiful UI, this would be a horrible tool.

Real Time Analytics

One of my favorite SocialBro functions is the new Real Time Analytics feature. Simple enough idea. It solves the question, who is online right now and what are they saying?

With a click of a button I’m able to see:

  • Who are the active users tweeting right now
  • Top languages
  • Top apps/clients being used
  • Active users per second

Targeting

You can target you research really well by:

  • Time zone
  • Language
  • Number of Followers
  • Times Listed
  • Activity
  • Peerindex Score
  • Location
  • Biography Keyword
  • and more…

SocialBro also provides a display of your followers, showing you who isn’t following you back, which of your followers you aren’t following back, inactive “friends” (people who don’t tweet much), inactive followers, famous/influential followers, and famous/influential people you follow.

This could be a great feature for your brand to utilize because you can see who out of your followers might be beneficial for you to follow. For example, if you sell skiing equipment and Bobby Brown (not that Bobby Brown) suddenly starts following you, he’s a user you are certainly going to want to follow back and engage with.

There’s also a nifty comparison tool that allows you to analyze your Twitter competition. By entering in your competition’s handle, you can discover all of the same data about their followers that is available for your profile, assuming their handle is public.

WTF Does This All Mean? How Will This Help Me?

You can go through your competition’s followers and begin following users if you believe they might be someone you would like to follow and would like to follow you.

SocialBro is just so awesome I don’t know where to go from here…I honestly think it is the best Twitter marketing suites out there. Period.

I’m not the only one that thinks so. In fact Chevy, Volkswagen, Dunlop, Dell, IBM and others use SocialBro…and now Vail Resorts.

 

Socialbro – Explore your Community from Socialbro Explore your community on Vimeo.

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]]> http://drewfrey.com/2012/02/20/find-optimal-time-post-tweets/feed/ 0 Make My Whole World http://drewfrey.com/2012/02/09/world/?utm_source=rss&utm_medium=rss&utm_campaign=world http://drewfrey.com/2012/02/09/world/#comments Fri, 10 Feb 2012 03:11:01 +0000 Drew http://drewfrey.com/?p=532 #banger

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]]> http://drewfrey.com/2012/02/09/world/feed/ 0 Super Sunday Snow Pic http://drewfrey.com/2012/02/05/super-sunday-snow-pic/?utm_source=rss&utm_medium=rss&utm_campaign=super-sunday-snow-pic http://drewfrey.com/2012/02/05/super-sunday-snow-pic/#comments Sun, 05 Feb 2012 20:52:18 +0000 Drew http://drewfrey.com/2012/02/05/super-sunday-snow-pic/ image

Posted from WordPress for Android

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]]> http://drewfrey.com/2012/02/05/super-sunday-snow-pic/feed/ 0 The Day the Internet Stood Still http://drewfrey.com/2012/02/01/day-internet-stood/?utm_source=rss&utm_medium=rss&utm_campaign=day-internet-stood http://drewfrey.com/2012/02/01/day-internet-stood/#comments Wed, 01 Feb 2012 23:00:07 +0000 Drew http://drewfrey.com/?p=472 January 18th will go down in history as the day tens of millions of internet users around the entire world decided to give a piece of their mind. SOPA (Stop Online Privacy Act) an anti-piracy bill working its way through Congress that would grant content creators extraordinary power over the internet which would go almost comedically unchecked to the point of potentially creating an ‘Internet Blacklist.”

Quick Facts:

  • Over 115,00 Websites and 13 Million Internet Users participated in the protest
  • 50,000 Sites were blacked out completely
    • Google
    • Wikipedia
    • Craigslist
    • Ebay
  • 400,000 calls to congress

If you participated on the 18th, give yourself a pat on the back; you changed the world.

 

infographic

Source: frugaldad.com

 

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]]> http://drewfrey.com/2012/02/01/day-internet-stood/feed/ 0 10 Life Lessons I “OH” My Dad Say http://drewfrey.com/2012/01/30/10-life-lessons-dad/?utm_source=rss&utm_medium=rss&utm_campaign=10-life-lessons-dad http://drewfrey.com/2012/01/30/10-life-lessons-dad/#comments Tue, 31 Jan 2012 00:05:18 +0000 Drew http://drewfrey.com/?p=440 Parents are great and if you’re willing to wade through the stories of ‘remember when’ and ‘back in my day’ there are a few nuggets in there that really stick out.

  1. When in doubt just take the next small step
  2. Life is too short to waste time hating anyone
  3. Your job won’t take care of you when you’re sick. Your friends and parents will. Stay in touch.
  4. Pay off your credit cards every month.
  5. Save for retirement starting with your first paycheck.
  6. Don’t compare your life to others. You have no idea what their journey is all about
  7. What other people think of you is none of your business
  8. Don’t take yourself so seriously
  9. Get outside everyday
  10. Just show up

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]]> http://drewfrey.com/2012/01/30/10-life-lessons-dad/feed/ 0 Star Wars Uncut: Director’s Cut http://drewfrey.com/2012/01/29/star-wars-uncut-directors-cut/?utm_source=rss&utm_medium=rss&utm_campaign=star-wars-uncut-directors-cut http://drewfrey.com/2012/01/29/star-wars-uncut-directors-cut/#comments Mon, 30 Jan 2012 03:06:32 +0000 Drew http://drewfrey.com/?p=444 Star Wars Uncut: Director’s Cut on Vimeo

The epic crowd-sourced project is finally complete.

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]]> http://drewfrey.com/2012/01/29/star-wars-uncut-directors-cut/feed/ 0 Sunset at Work http://drewfrey.com/2011/10/10/sunset-at-work/?utm_source=rss&utm_medium=rss&utm_campaign=sunset-at-work http://drewfrey.com/2011/10/10/sunset-at-work/#comments Mon, 10 Oct 2011 23:06:00 +0000 Drew http://drewfrey.com/2011/10/10/sunset-at-work/ image

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]]> http://drewfrey.com/2011/10/10/sunset-at-work/feed/ 0 Don’t Ever Turn Your Back http://drewfrey.com/2011/10/06/turn/?utm_source=rss&utm_medium=rss&utm_campaign=turn http://drewfrey.com/2011/10/06/turn/#comments Thu, 06 Oct 2011 17:25:02 +0000 Drew http://drewfrey.com/?p=427 …because this bird will get ya.

 

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]]> http://drewfrey.com/2011/10/06/turn/feed/ 0 SNOW! http://drewfrey.com/2011/10/05/snow/?utm_source=rss&utm_medium=rss&utm_campaign=snow http://drewfrey.com/2011/10/05/snow/#comments Thu, 06 Oct 2011 01:55:48 +0000 Drew http://drewfrey.com/?p=419 I absolutely love this time of year.

All of the hype.

The entire season out in front of you.

So much promise.

Here’s a shot taken at Heavenly Mountain Resort today. Let it !

Shout out to Liz Batman for the shot

 

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]]> http://drewfrey.com/2011/10/05/snow/feed/ 0 How To: Setup Facebook Timeline NOW http://drewfrey.com/2011/09/24/setup-facebook-timeline/?utm_source=rss&utm_medium=rss&utm_campaign=setup-facebook-timeline http://drewfrey.com/2011/09/24/setup-facebook-timeline/#comments Sat, 24 Sep 2011 21:53:39 +0000 Drew http://drewfrey.com/?p=409 If you’re like me and cannot wait for the official Timeline release; pretend you’re a developer and you too can be an early adopter!

How to create your own Facebook Timeline

  • Head on over to the Facebook Developers page
  • Click on the Apps button and give Mark Zuckerburg permission to access all of your data :-)
  • You’ll be taken to another page. Now click on the ‘Create New App’
    • This is where you can tell your future employer that you have incredible experience in the art of App Development
  • Now enter the ‘app display name’ and ‘app namesake’
    • To be quite honest, you can call this whatever you want. I called mine “headbutt a shark.”
    • Click the ‘open graph’ button on the left hand side.
    • Run through these pages. No need to do anything here. Just click ‘save’ at the bottom of the page.
  • In a few minutes, you’ll have an invitation at the top of your Facebook Profile to try out the new Timeline

 

 

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