Thank you Alex
Seriously, thank you Alex.
Social Media
Why is it that sometimes one tweet receives higher engagement than another?
Maybe it’s the content itself. Some people just don’t care about your lovely ham sandwich you instagramed. (Then again it’s Instagram so anything is possible.)
Have you ever considered the time of day in which you sent the tweet out? If so read on because I’ve looked over all of my tweets (both professional and personal) over the last month to try and define why some tweets work out better than others.
What I found it that it all comes down to data. Enter SocialBro.
Optimize your Tweets
SocialBro is a social media dashboard to rule them all. It gives you a huge amount of information about your Twitter account (and hopefully someday Facebook.) SocialBro’s algorithm finds out the optimal time when most of your followers are online to see your tweets. Not only that they’ll also tell you:
- When your followers are online?
- Online followers by hour
- Online followers by day of week
- Potential exposure by hour
- Potential exposure by day of week
- When you get more RTs and replies?
- Replies & RTs by hour
- Replies & RTs by day of week
- Reach by hour
- Reach by day of week
Honestly there is so much stuff SocialBro throws at you, chances are you won’t be able to catch any of it. In fact if it wasn’t for the beautiful UI, this would be a horrible tool.
Real Time Analytics
One of my favorite SocialBro functions is the new Real Time Analytics feature. Simple enough idea. It solves the question, who is online right now and what are they saying?
With a click of a button I’m able to see:
- Who are the active users tweeting right now
- Top languages
- Top apps/clients being used
- Active users per second
Targeting
You can target you research really well by:
- Time zone
- Language
- Number of Followers
- Times Listed
- Activity
- Peerindex Score
- Location
- Biography Keyword
- and more…
SocialBro also provides a display of your followers, showing you who isn’t following you back, which of your followers you aren’t following back, inactive “friends” (people who don’t tweet much), inactive followers, famous/influential followers, and famous/influential people you follow.
This could be a great feature for your brand to utilize because you can see who out of your followers might be beneficial for you to follow. For example, if you sell skiing equipment and Bobby Brown (not that Bobby Brown) suddenly starts following you, he’s a user you are certainly going to want to follow back and engage with.
There’s also a nifty comparison tool that allows you to analyze your Twitter competition. By entering in your competition’s handle, you can discover all of the same data about their followers that is available for your profile, assuming their handle is public.
WTF Does This All Mean? How Will This Help Me?
You can go through your competition’s followers and begin following users if you believe they might be someone you would like to follow and would like to follow you.
SocialBro is just so awesome I don’t know where to go from here…I honestly think it is the best Twitter marketing suites out there. Period.
I’m not the only one that thinks so. In fact Chevy, Volkswagen, Dunlop, Dell, IBM and others use SocialBro…and now Vail Resorts.
Socialbro – Explore your Community from Socialbro Explore your community on Vimeo.
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Read MoreJanuary 18th will go down in history as the day tens of millions of internet users around the entire world decided to give SOPA a piece of their mind. SOPA (Stop Online Privacy Act) an anti-piracy bill working its way through Congress that would grant content creators extraordinary power over the internet which would go almost comedically unchecked to the point of potentially creating an ‘Internet Blacklist.”
Quick Facts:
- Over 115,00 Websites and 13 Million Internet Users participated in the protest
- 50,000 Sites were blacked out completely
- Wikipedia
- Craigslist
- Ebay
- 400,000 calls to congress
If you participated on the 18th, give yourself a pat on the back; you changed the world.
Source: frugaldad.com
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Read MoreIf you’re like me and cannot wait for the official Timeline release; pretend you’re a developer and you too can be an early adopter!
- Head on over to the Facebook Developers page
- Click on the Apps button and give Mark Zuckerburg permission to access all of your data :-)
- You’ll be taken to another page. Now click on the ‘Create New App’
- This is where you can tell your future employer that you have incredible experience in the art of Facebook App Development
- Now enter the ‘app display name’ and ‘app namesake’
- To be quite honest, you can call this whatever you want. I called mine “headbutt a shark.”
- Click the ‘open graph’ button on the left hand side.
- Run through these pages. No need to do anything here. Just click ‘save’ at the bottom of the page.
- In a few minutes, you’ll have an invitation at the top of your Facebook Profile to try out the new Timeline
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Read MoreThe other day I figured out how anyone can track your Twitter handle’s ReTweets using Google Reader. This is not only an effective way to see how viral your tweets are but also a great FREE option for SMB’s and Enterprises alike.
This was born out of a need of mine. For a long time the reports I ran for work relied on 3rd party sites like Tweetstats, Twittercounter and more. Although these are great sites and offer a lot of value, the information I got back didn’t always add up to what really happened over the course of the week. In fact on many occasions it didn’t align at all.
So after a few searches and beers I hacked my way through it and thought I’d share to the general public.
This is really efficient and effective…not to mention FREE. And who doesn’t love FREE?
Here’s how you do it:
Open up your Google Reader account and on the left hand side click “Browse For Stuff.”
Google Reader
Click on the ‘Search’ tab
Scroll down to the bottom where it says, “Track keywords and searches” and instead of searching for eBay search for Twitter.
Now all you have to do is enter in your search query: RT @username -from:@username
Again just enter in this query: RT @username -from:@username so if I wanted to track my own personal account I’d enter in RT @freydrew -from:@freydrew
Hopefully after this process you’ll see something like this:
Please let me know if this works for you. I’d love to hear back from the community!
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Read MoreROI or Return on Investment regarding Social Media is and has always been a hot topic. Some people think that it’s nearly impossible to track an accurate Social Media ROI while others believe the idea of quantifying ROI from Social Media platforms misses the entire point.
Anymore I’m not sure where I stand but it’s hard to justify spending money on programs that fail to show any results.
The guide below is something all Social Media Marketers (including myself) should plaster on the walls of their office just in case you get sidetracked from time to time. *Not to mention that being able to answer all of these questions with data will make you look really good in front of your boss.
(Source:Elisa-dbi)
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Read MoreThis hardly ever happens.
I never get to talk about my other blog on here because it doesn’t really apply but once I saw what NERO did today I finally had an excuse to use the word ‘dubstep’ on here so it’s kind of a red letter day.
This some good ‘ol quality dubstep VS social media. I’m not talking about a tweet here or there or (oh my goodness) a foursquare badge. This is some solid work from world class producer NERO.
Log onto the NEROUK Facebook Page and play the ‘Streets of Rage’ inspired arcade game while listening to your choice of the dirtiest track you want.
If you’re sitting there asking yourself:
-
What’s the point in developing a game like this?
What’s the ROI?
Then you’re really not seeing the full potential of what’s going on here.
1) Holy word of mouth Batman.
I can’t wait to see some stats on this but I can guarantee this will be one of the most successful campaigns ever seen by a dubstep producer. So many people want to not only play this game but more importantly, SHARE with their friends.
2) One of the best ways I’ve seen to preview an album
You can sit there and listen in the background but because of the video game nature, you have to actively participate while you’re listening to the album. It makes you take action by clicking around and kicking some punk ass!
Whether or not you’re a fan of NERO, at least from a marketing perspective you have to appreciate what’s going on here. Take 3 minutes and play around. I bet you’ll have fun.
Dubstep vs social media. Damn it’s a beautiful thing.
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Read MoreI’ve been raving about 4sqmap for a while. It’s the best way and possibly the only way to make sense of all of the randomness that IS Foursquare. 4sqmap is the only site I know of that puts together all of the information you’d ever care about from Foursquare into one nicely laid out infograph that you can share with your friends.
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Read MoreFollow Friday is a time honored tradition in the Twitterverse that is cherished by few and whored out by many.
It’s simple right? Tell all of your followers who you (personally) like to follow so that they too can enjoy the wonderful things that this person has to say.
Time and time again I see a #FF tweet look like this:
What’s wrong with that you say?
EVERYTHING
If you really want to get the most out of #FF you need to let everyone know WHY this person is so cool. Give me a reason to follow someone and maybe I will.
Tell us that @xyz is a master in their field or is your best friend or offers insight into _________ or can score me free tickets to a concert.
Too often people just toss together a bunch of random handles which turns #FF into a big nasty mess that not only makes me resent Follow Friday but also makes me not participate in it.
Bottom Line: Just limit your #FF to one handle and tell us why we should care.
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Read MoreWouldn’t it be great to mute all of those haters and naysayers out there who makes fun of you? If only there was a way to hit a button and have all of your enemies competitors quiet down! If you could will there be any blow back? Will people lash out?
YOU BET YOUR ASS THEY WILL!
Versace recently shut down commenting on its Facebook Page after activists covered its Wall with messages protesting the Italian fashion powerhouse use of sandblasting; you know, that cool A&F look that was so popular when you were in 7th grade. These ‘killer jeans’ have been hurting and literally killing workers for years due to the extensive process it takes to give the jeans that worn out look. The process requires firing sand under high pressure at the expense of the workers. Anyone who inhales large amounts of this dust can contract a lethal pulmonary disease.
We’re dealing with people’s lives here. It’s not like the Versace Facebook community is upset about prices or the latest trend; these people are concerned with the well-being of the very workers who make the jeans they buy.
This is an absolutely AWFUL way to take care of a serious issue.
Versace.FAIL.
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Read MoreThis is the second CMO.com infograph that the site has published in the last year that focuses on what ‘Top Brass’ consider important in the social landscape. Do your values align with the CMO’s?
Quick highlights:
- StumbleUpon doesn’t add any customer communication value
- Twitter and Facebook (not surprising) take top marks in customer communication and brand exposure
What are you going to be doing differently next year regarding your social strategy?
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Read MoreSometimes it’s a good idea to look into the past in order to remind you of how far you’ve come. For FourSquare users out there, now there’s an easy way to do this. This cool new service 4sq&7yearsago sends you an email everyday letting you know where and when you checked in exactly a year ago.
A year ago I attended Ignite 11 and apparently got a little crazy.
