SocialBro: The Holy Grail

Why is it that sometimes one tweet receives higher engagement than another?

Maybe it’s the content itself. Some people just don’t care about your lovely ham sandwich you instagramed. (Then again it’s Instagram so anything is possible.)

sociabro SocialBro: The Holy Grail


SocialBro is here to help you

Have you ever considered the time of day in which you sent the tweet out? If so read on because I’ve looked over all of my tweets (both professional and personal) over the last month to try and define why some tweets work out better than others.

What I found it that it all comes down to data. Enter SocialBro.

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The Day the Internet Stood Still

January 18th will go down in history as the day tens of millions of internet users around the entire world decided to give SOPA a piece of their mind. SOPA (Stop Online Privacy Act) an anti-piracy bill working its way through Congress that would grant content creators extraordinary power over the internet which would go almost comedically unchecked to the point of potentially creating an ‘Internet Blacklist.”

Quick Facts:

  • Over 115,00 Websites and 13 Million Internet Users participated in the protest
  • 50,000 Sites were blacked out completely
    • Google
    • Wikipedia
    • Craigslist
    • Ebay
  • 400,000 calls to congress

If you participated on the 18th, give yourself a pat on the back; you changed the world.

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How To: Setup Facebook Timeline NOW

If you’re like me and cannot wait for the official Timeline release; pretend you’re a developer and you too can be an early adopter! 2011 9 24 15 48 4 How To: Setup Facebook Timeline NOW


How To Setup Facebook Timeline:

  • Head on over to the Facebook Developers page
  • Click on the Apps button and give Mark Zuckerburg permission to access all of your data :-)
  • You’ll be taken to another page. Now click on the ‘Create New App’
    • This is where you can tell your future employer that you have incredible experience in the art of Facebook App Development
  • Now enter the ‘app display name’ and ‘app namesake’
    • To be quite honest, you can call this whatever you want. I called mine “headbutt a shark.”
    • Click the ‘open graph’ button on the left hand side.
    • Run through these pages. No need to do anything here. Just click ‘save’ at the bottom of the page.
  • In a few minutes, you’ll have an invitation at the top of your Facebook Profile to try out the new Timeline 2011 9 22 20 56 49 How To: Setup Facebook Timeline NOW


How To Track RT’s with Google Reader

The other day I figured out how to track your Twitter handle’s ReTweets using Google Reader. This is not only an effective way to see how viral your tweets are but also a great FREE option for SMB’s and Enterprises alike.

This was born out of a need of mine. For a long time the reports I ran for work relied on 3rd party sites like Tweetstats, Twittercounter and more. Although these are great sites and offer a lot of value, the information I got back didn’t always add up to what really happened over the course of the week. In fact on many occasions it didn’t align at all.

So after a few searches and beers I hacked my way through it and thought I’d share to the general public.

This is really efficient and effective…not to mention FREE. And who doesn’t love FREE?

How To Track RT’s with Google Reader:

Open up your Google Reader account and on the left hand side click “Browse For Stuff.” 2011 9 14 19 36 5 How To Track RTs with Google Reader
Google Reader

Click on the ‘Search’ tab
Scroll down to the bottom where it says, “Track keywords and searches” and instead of searching for eBay search for Twitter.
Now all you have to do is enter in your search query: RT @username -from:@username 2011 9 14 19 38 44 How To Track RTs with Google Reader

Again just enter in this query: RT @username -from:@username so if I wanted to track my own personal account I’d enter in RT @freydrew -from:@freydrew

Hopefully after this process you’ll see something like this: 2011 9 14 19 44 37 How To Track RTs with Google Reader

Please let me know if this works for you. I’d love to hear back from the community!

Social Media ROI Revisited [Infograph]

ROI or Return on Investment regarding Social Media is and has always been a hot topic. Some people think that it’s nearly impossible to track an accurate Social Media ROI while others believe the idea of quantifying ROI from Social Media platforms misses the entire point.

Anymore I’m not sure where I stand but it’s hard to justify spending money on programs that fail to show any results.

The guide below is something all Social Media Marketers (including myself) should plaster on the walls of their office just in case you get sidetracked from time to time. *Not to mention that being able to answer all of these questions with data will make you look really good in front of your boss.

social media analytics Social Media ROI Revisited [Infograph]


Dubstep meets Social Media?

This hardly ever happens.

I never get to talk about my other blog on here because it doesn’t really apply but once I saw what NERO did today I finally had an excuse to use the word ‘dubstep’ on here so it’s kind of a red letter day.

This some good ‘ol quality dubstep VS social media. I’m not talking about a tweet here or there or (oh my goodness) a foursquare badge. This is some solid work from world class producer NERO.

Log onto the NEROUK Facebook Page and play the ‘Streets of Rage’ inspired arcade game while listening to your choice of the dirtiest track you want.

If you’re sitting there asking yourself:

What’s the point in developing a game like this? What’s the ROI?

Then you’re really not seeing the full potential of what’s going on here.

1) Holy word of mouth Batman.
I can’t wait to see some stats on this but I can guarantee this will be one of the most successful campaigns ever seen by a dubstep producer. So many people want to not only play this game but more importantly, SHARE with their friends.
2) One of the best ways I’ve seen to preview an album
You can sit there and listen in the background but because of the video game nature, you have to actively participate while you’re listening to the album. It makes you take action by clicking around and kicking some punk ass!

Whether or not you’re a fan of NERO, at least from a marketing perspective you have to appreciate what’s going on here. Take 3 minutes and play around. I bet you’ll have fun.

Dubstep vs social media. Damn it’s a beautiful thing.

Follow Friday: Doing It Wrong

Follow Friday is a time honored tradition in the Twitterverse that is cherished by few and whored out by many.

It’s simple right? Tell all of your followers who you (personally) like to follow so that they too can enjoy the wonderful things that this person has to say.

Time and time again I see a #FF tweet look like this: 2011 7 15 19 4 56 Follow Friday: Doing It Wrong

What’s wrong with that you say?


If you really want to get the most out of #FF you need to let everyone know WHY this person is so cool. Give me a reason to follow someone and maybe I will.

Tell us that @xyz is a master in their field or is your best friend or offers insight into _________ or can score me free tickets to a concert.

Too often people just toss together a bunch of random handles which turns #FF into a big nasty mess that not only makes me resent Follow Friday but also makes me not participate in it.


Bottom Line: Just limit your #FF to one handle and tell us why we should care.


Doing It So Wrong: Versace

Wouldn’t it be great to mute all of those haters and naysayers out there who makes fun of you? If only there was a way to hit a button and have all of your enemies competitors quiet down! If you could will there be any blow back? Will people lash out?




Versace recently shut down commenting on its Facebook Page after activists covered its Wall with messages protesting the Italian fashion powerhouse use of sandblasting; you know, that cool A&F look that was so popular when you were in 7th grade.  These ‘killer jeans’ have been hurting and literally killing workers for years due to the extensive process it takes to give the jeans that worn out look. The process requires firing sand under high pressure at the expense of the workers. Anyone who inhales large amounts of this dust can contract a lethal pulmonary disease.

We’re dealing with people’s lives here. It’s not like the Versace Facebook community is upset about prices or the latest trend; these people are concerned with the well-being of the very workers who make the jeans they buy.

This is an absolutely AWFUL way to take care of a serious issue.


 Doing It So Wrong: Versace



The CMO’s Guide to the Social Landscape

This is the second infograph that the site has published in the last year that focuses on what ‘Top Brass’ consider important in the social landscape. Do your values align with the CMO’s?

Quick highlights:

  • StumbleUpon doesn’t add any customer communication value
  • Twitter and Facebook (not surprising) take top marks in customer communication and brand exposure

What are you going to be doing differently next year regarding your social strategy?

(Click to expand)

    cmo social media landscape The CMOs Guide to the Social Landscape